In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, classifies, sorts and...

I’ve been a fan and an avid collaborator with SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the...

How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new...

I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...

Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...

Whether you build a team in-house or opt to work with a partner, good analytical talent is hard to come by, so putting together that...

Big e-commerce sites had access to sophisticated analytics packages costing thousands of dollars a month. Not me. I was spending about a...

By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation...

Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...

deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...

The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...

Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...

IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...

seven different devices, and the average person within that household uses about half of them. As a marketer, you want to have...

Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them,...

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically...

In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we sought 25 random...

Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the...