How Mobile Is Making Us Rethink Email Marketing
Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are...
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3 Common Mistakes Marketers Make With Their Analytics
Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers...
Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
Image courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...
Product Listing Ads Remain Strong – Paid Search Trends For February 2013
Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...
As Personal Computing Shifts, So Should Your Marketing Strategy
If 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research...
Creating A Measurement Plan For Content Marketing: 3 Key Considerations
As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have...
Stark Differences: Social Vs. Search Referrals & Ad Clicking Behavior
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...
Treating Your Conversion Symptoms, But Not The Disease
Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem...
Google’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013
This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...
How Marketers Can Optimize For Clicks Based On Time Of Day
As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...
So Long, 2012: Analyzing The Evolving Mobile Landscape
As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
Selling Social Media To Senior Execs: Tips For Making The Case With Data
For many senior executives, the jury is still out on social media. They want proof in the form of hard numbers that show business...
Polls And Testing: When Is Close No Cigar?
I want to try to explain the latter, especially for marketers. Why? Because political elections are in many ways like optimization...
What Does The Age Of An OS Tell Us About Its User Base? Quite A Lot, Actually!
Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X...
Two Helpful Add-Ons For Measuring Video Campaign Success
Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant...
8 Ways We Deceive Ourselves With Metrics, Part II
Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics,...
Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and...
8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” Along the way, I run the risk of insulting you, but I see...
The Long Tail Effect: Why Word Count Matters In Search Query Optimization
Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site...
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