How will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...

Disclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if...

If there’s one thing you can say about digital marketing, it’s that measurement has always been, and will always be, central to the...

“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to...

Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...

Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many...

The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...

Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...

holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...

measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...

data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...

Brand managers have to contend with long-established brands (e.g., Pepsi and Coke), hot new trends (e.g., coconut water), and even...

The challenge of actually activating your data for a competitive advantage is often thought of as a technical problem: If only we had...

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...

For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g.,...

As many brands started to switch to a “prove it or lose it” marketing strategy, things didn’t always improve due to channel silos and...

Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...

YouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...