Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...

“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...

But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...

Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s changing in terms of how much...

data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard...

As someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...

The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...

The metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...

The numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same...

These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...

digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...

In short, when it comes to data, many of us feel like we’re in a dysfunctional relationship, and it’s time for a little couples...

according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...

Your boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and...

Even in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky....

Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...

Ad tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing...