Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights...

earlier articles, the biggest threat to effective improvement on a regular continuous basis is looking at too much data. The more metrics...

Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution,...

The challenge of appropriately attributing online advertising’s influence on a user exposed to multiple channels continues to slow the...

As more and more marketing takes place on Facebook, it’s important to master measuring results on the platform, and one of the most...

Most of us have a pretty narrow list. Perhaps it’s a book you’ve read over and over again. Or your favorite cousin — the one you would...

As much as some would like to move past it, there’s no denying that one particular metric still rules the world of online marketing — the...

Why cross-inform? First of all, consumers are demanding it. Today’s consumers are quick to point out when a business fails to recognize...

This is part 1 of a multi-part column. In future columns, I’ll discuss why you want to celebrate every time you “lose” when testing —...

Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of...

The start of a new year is a popular time for resolutions. Many people resolve to eat better (read: ‘eat less’). Or exercise more. You...

Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform...

This has been the year of the social network, marked with the arrival of both major and minor players (Google+, UnThink), and the...

Masters of Marketing annual conference in Phoenix held by the Association of National Advertisers. For three days, 1700+ manager,...