As we all know, advertising dollars move to where eyeballs shift, and if industry predictions are correct, an additional 30 million...

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in...

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to...

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and...

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be...

Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their...

One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now encrypt all searches made...

According to eMarketer, there will be more than 106 million smartphone users in the U.S by the end of this year, and that number is...

If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure...

Waitresses are great at this. And as far as I can tell, the over-worked ones at diners and dives often have the best 6th-sense for how to...

According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and...

The average Facebook user has nearly 250 friends, according to research conducted by The Pew Internet And American Life Project. Have you...

Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform....

At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media...

Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months ago, called...

Pinterest, the visual-focused social sharing startup, has taken the online world by storm over the last year. According to the latest...

In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer.  That article...

Today’s internet users are bombarded with content.  As a result, they are tuning out the noise and raising the bar on the content they...

Consumer behavior has been in constant flux since the beginning of the Internet, but perhaps more than ever before, consumers today are...

Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page...