Fahad HMar 1, 20133 min readHow Mobile Is Making Us Rethink Email MarketingThanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are...
Fahad HFeb 27, 20134 min read3 Common Mistakes Marketers Make With Their AnalyticsMo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers...
Fahad HFeb 26, 20135 min readDirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media ReportsImage courtesy of DepositPhotos Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been...
Fahad HFeb 14, 20133 min readProduct Listing Ads Remain Strong – Paid Search Trends For February 2013Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...
Fahad HFeb 12, 20132 min readAs Personal Computing Shifts, So Should Your Marketing StrategyIf 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research...
Fahad HJan 29, 20134 min readCreating A Measurement Plan For Content Marketing: 3 Key ConsiderationsAs more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have...
Fahad HJan 23, 20133 min readStark Differences: Social Vs. Search Referrals & Ad Clicking BehaviorThe search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...
Fahad HJan 23, 20135 min readTreating Your Conversion Symptoms, But Not The DiseaseMany organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem...
Fahad HJan 17, 20133 min readGoogle’s CPC Drop Bottoms Out? — Paid Search Trends For January 2013This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...
Fahad HJan 15, 20132 min readHow Marketers Can Optimize For Clicks Based On Time Of DayAs we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...
Fahad HDec 18, 20122 min readSo Long, 2012: Analyzing The Evolving Mobile LandscapeAs we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...
Fahad HDec 11, 20122 min readFor Real-Time-Bidding To Continue To Thrive, Transparency Is KeyHowever, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of...
Fahad HDec 4, 20123 min readSelling Social Media To Senior Execs: Tips For Making The Case With DataFor many senior executives, the jury is still out on social media. They want proof in the form of hard numbers that show business...
Fahad HNov 27, 20126 min readPolls And Testing: When Is Close No Cigar?I want to try to explain the latter, especially for marketers. Why? Because political elections are in many ways like optimization...
Fahad HNov 20, 20123 min readWhat Does The Age Of An OS Tell Us About Its User Base? Quite A Lot, Actually!Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X...
Fahad HNov 13, 20123 min readTwo Helpful Add-Ons For Measuring Video Campaign SuccessEven with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant...
Fahad HOct 30, 20127 min read8 Ways We Deceive Ourselves With Metrics, Part IIOh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics,...
Fahad HOct 23, 20123 min readSize Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and...
Fahad HOct 3, 20126 min read8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” Along the way, I run the risk of insulting you, but I see...
Fahad HSep 25, 20122 min readThe Long Tail Effect: Why Word Count Matters In Search Query OptimizationMany variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site...
