After discussing account strategy, structure, and so on, the prospect said, “Well you could just triple my conversion rate and then we’ll...

Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid...

Image via Shutterstock 235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool...

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize,...

Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data....

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...

Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me...

Image via Shutterstock Often, you want to look at your metrics over a longer time period than usual in order to identify long-term...

In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your...

The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and...

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more....

But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety and volume of data available to...

A negative metric is not necessarily something you want to get less of. For example, one might mistake “reduce bounce rate” as a negative...

Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...

Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween...

I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time...

“I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on...

Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...

Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users — made its way into the...