Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to...

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...

I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...

I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search...

Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers....

One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...

“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one...

Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...

E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate...

What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...

The folks at Search Engine Land spend a lot of time trying to divine the Google search algorithm from Matt Cutts’ words like reading tea...

If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has...

Last month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create...

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’...

Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column...

Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of...

I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first...

A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the...