Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad...

Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of...

Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is...

As marketers, we are dealing with a power crisis. We have more channels than ever to get our message out, and yet have fewer resources...

I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to...

It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return...

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel....

A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...

A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users...

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best...

In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the...

It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing...

I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key...

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...

You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Like...

Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics...

Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all,...

I recently closed the doors on my company, a social media analytics start-up. As soon as I dispose of my house, cars, and other major...

As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display...

Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will...