Despite a population roughly half of some suburban counties, Boston-area users drive nearly the highest amount of mobile activity among...

The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...

While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...

Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...

My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...

Facebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is...

Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...

“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

Many of you have probably heard the term “dimensions” used in the context of marketing. Whether they’re geographies, customer segments or...

“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...

Howdy, ya’ll. Since before our friends in Alaska became the biggest state (by area), we Texans have been saying that “everything is...

Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops,...

I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your...

If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...

Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they...

Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our...

Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than...

As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find...

Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining...