Fahad HDec 19, 20182 min readStudy finds 61 percent of electronics reviews on Amazon are ‘fake’Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 11, 20182 min readWhat email marketers should know about Alexa’s latest featureEver wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among...
Fahad HDec 11, 20182 min readWhat email marketers should know about Alexa’s latest featureEver wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among...
Fahad HDec 5, 20183 min readAmazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investmentsAmazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Fahad HDec 5, 20183 min readAmazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investmentsAmazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Fahad HNov 29, 20182 min readMove over, Prime Day; Amazon’s Cyber Monday takes the crownAmazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...
Fahad HNov 29, 20182 min readMove over, Prime Day; Amazon’s Cyber Monday takes the crownAmazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...
Fahad HNov 28, 20184 min readTeach yourself about machine learning and artificial intelligencesurveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Fahad HNov 28, 20184 min readTeach yourself about machine learning and artificial intelligencesurveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Fahad HNov 20, 20184 min readProduct listing ads, digital co-op and the $13 billion opportunityThe day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
Fahad HNov 20, 20184 min readProduct listing ads, digital co-op and the $13 billion opportunityThe day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
Fahad HNov 16, 20182 min readAnalyst: Amazon Echo owns 75 percent of global smart speaker marketRoughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
Fahad HNov 16, 20182 min readAnalyst: Amazon Echo owns 75 percent of global smart speaker marketRoughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HNov 8, 20182 min readReport: As Facebook portal goes on sale, smart speaker growth is slowingProduct image from Facebook’s site promoting Portal Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer...
Fahad HNov 8, 20182 min readReport: As Facebook portal goes on sale, smart speaker growth is slowingProduct image from Facebook’s site promoting Portal Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer...
Fahad HOct 30, 20183 min readHow can Amazon chip away at the duopoly?Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
