IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes,...

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes,...

Amazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual...

Amazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual...

Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company...

Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company...

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...

There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon,...

There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon,...

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now...

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now...

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of...

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of...

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...

Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart...

Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart...

Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are...