4 stats on what wins on Amazon vs. Walmart
Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers...
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Consumers largely unaware of fake reviews problem on Amazon
Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it,...
Consumers largely unaware of fake reviews problem on Amazon
Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it,...
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Amazon advertising: Here’s how you can refine your strategy
Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive...
Amazon advertising: Here’s how you can refine your strategy
Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive...
Teikametrics adds hourly bidding optimization for Amazon advertising
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel...
Teikametrics adds hourly bidding optimization for Amazon advertising
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel...
3 ways consumer shopping is changing in 2019
One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...
3 ways consumer shopping is changing in 2019
One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...
Amazon’s Project Zero launches to help brands fight counterfeiters
Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
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