Fahad HApr 16, 20193 min read4 stats on what wins on Amazon vs. WalmartPreviously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers...
Fahad HApr 8, 20192 min readConsumers largely unaware of fake reviews problem on AmazonMultiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it,...
Fahad HApr 8, 20192 min readConsumers largely unaware of fake reviews problem on AmazonMultiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it,...
Fahad HApr 2, 20192 min readNearly 70 percent of online shoppers use Amazon to compare products found on a brand’s websiteA new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Fahad HApr 2, 20192 min readNearly 70 percent of online shoppers use Amazon to compare products found on a brand’s websiteA new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Fahad HMar 28, 20192 min readGoogle, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firmWith Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Fahad HMar 28, 20192 min readGoogle, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firmWith Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Fahad HMar 28, 20194 min readAmazon advertising: Here’s how you can refine your strategyUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive...
Fahad HMar 28, 20194 min readAmazon advertising: Here’s how you can refine your strategyUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive...
Fahad HMar 18, 20192 min readTeikametrics adds hourly bidding optimization for Amazon advertisingBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel...
Fahad HMar 18, 20192 min readTeikametrics adds hourly bidding optimization for Amazon advertisingBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel...
Fahad HMar 15, 20194 min read3 ways consumer shopping is changing in 2019One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...
Fahad HMar 15, 20194 min read3 ways consumer shopping is changing in 2019One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in...
Fahad HMar 13, 20192 min readAmazon’s streamlines DSP usability as it continues ad biz ramp upAmazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Fahad HMar 13, 20192 min readAmazon’s streamlines DSP usability as it continues ad biz ramp upAmazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Fahad HMar 11, 20192 min readReport: 65 million US smart speaker owners, smart displays quickly gaining tractionTwo recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...
Fahad HMar 11, 20192 min readReport: 65 million US smart speaker owners, smart displays quickly gaining tractionTwo recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...
Fahad HFeb 28, 20191 min readAmazon extends Sponsored Products to AmazonFresh for CPG brandsAmazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...
Fahad HFeb 28, 20191 min readAmazon extends Sponsored Products to AmazonFresh for CPG brandsAmazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...
Fahad HFeb 28, 20192 min readAmazon’s Project Zero launches to help brands fight counterfeitersAmazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
