Fahad HJan 8, 20192 min readAmazon’s latest ad test: Targeted Product SamplingAmazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual...
Fahad HJan 8, 20193 min readWinning on Amazon: Here are 3 strategies that can helpParaphrasing what Ginny Marvin wrote in this publication recently, 2018 was largely the year Amazon’s ad business matured. But changes...
Fahad HJan 8, 20193 min readWinning on Amazon: Here are 3 strategies that can helpParaphrasing what Ginny Marvin wrote in this publication recently, 2018 was largely the year Amazon’s ad business matured. But changes...
Fahad HJan 4, 20191 min readAmazon adopts MRC viewability standard for conversion attributionAmazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...
Fahad HJan 4, 20191 min readAmazon adopts MRC viewability standard for conversion attributionAmazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...
Fahad HJan 2, 20195 min read‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon,...
Fahad HJan 2, 20195 min read‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon,...
Fahad HDec 28, 20185 min readWhat Amazon Advertising’s big 2018 advancements will mean for 2019It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now...
Fahad HDec 28, 20185 min readWhat Amazon Advertising’s big 2018 advancements will mean for 2019It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now...
Fahad HDec 24, 20182 min readMerkle launches bidding platform tailored for Amazon sponsored brand adsSponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...
Fahad HDec 24, 20182 min readMerkle launches bidding platform tailored for Amazon sponsored brand adsSponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 18, 20182 min readAmazon VP reaffirms: ‘No plans’ for ads on Alexa devicesThe base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its...
Fahad HDec 5, 20183 min readAmazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investmentsAmazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Fahad HDec 5, 20183 min readAmazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investmentsAmazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...
Fahad HNov 20, 20184 min readProduct listing ads, digital co-op and the $13 billion opportunityThe day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
Fahad HNov 20, 20184 min readProduct listing ads, digital co-op and the $13 billion opportunityThe day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
Fahad HOct 26, 20183 min readAmazon advertisers are in the market for campaign automation toolsImage: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...
Fahad HOct 26, 20183 min readAmazon advertisers are in the market for campaign automation toolsImage: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to...
Fahad HOct 26, 20183 min readSmall businesses more likely to shift ad budgets from search, display, paid social to AmazonAmazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
