Attributing affiliate value: Looking beyond consumer journey position
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...
Wouldn’t it be awesome if you could get your website visitors and customers to promote your WordPress website? Have you ever considered...
With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...
With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...
Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make...
Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make...
Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow...
Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow...
Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...
Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less...
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less...
In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...
In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...
When it comes to setting up an affiliate marketing program, it all lies in your foundation. What is your brand about? What does it offer...
Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services...