Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
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Adobe Target testing tool gets improved personalization capabilities, reports
Adobe Target A/B testing screen. Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Marketo announces new entry-level certification for marketers
Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
Marketo announces new entry-level certification for marketers
Marketo’s logo Marketing automation platform Marketo, now owned by Adobe, is out with a new credential: Marketo Certified Associate. What...
Adobe adds new features to its data management platform
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Adobe adds new features to its data management platform
Adobe is fine-tuning its data management platform (DMP) Audience Manager on Monday with two new features. Trait Exclusion. One is the...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some...
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Your consumer side may relish the post-Thanksgiving specials, but the marketer in you might be missing out. But cheer up! Here are some...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
Marketers struggle to keep up with content creation demand for their personalization efforts
This week, Adobe released State of Creative and Marketing Collaborations which looks at this issue with a survey of more than 1,000 North...
Marketers struggle to keep up with content creation demand for their personalization efforts
This week, Adobe released State of Creative and Marketing Collaborations which looks at this issue with a survey of more than 1,000 North...
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