Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...

Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential...

There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....

There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....

78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can...

78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...

One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still...

One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still...

Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile,...

Email may have been the internet’s first marketing medium, but that doesn’t mean it’s standing still. Trends like the growth of mobile,...

If there’s one thing you can say about digital marketing, it’s that measurement has always been, and will always be, central to the...

If there’s one thing you can say about digital marketing, it’s that measurement has always been, and will always be, central to the...

Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...

during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more. It goes without saying...

Santa has his own Naughty & Nice list, and we do, too. Yes, it’s that time of year again, marketing friends, when we help old Kris...

Santa has his own Naughty & Nice list, and we do, too. Yes, it’s that time of year again, marketing friends, when we help old Kris...