Fahad HJun 20, 20182 min readAdvertisers will soon have AdWords tools to test & measure creative elements of YouTube video aGoogle is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...
Fahad HJun 20, 20182 min readAdvertisers will soon have AdWords tools to test & measure creative elements of YouTube video aGoogle is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...
Fahad HMay 30, 20182 min readDoubleClick Bid Manager opens up digital audio ad buying globallyAs investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
Fahad HMay 30, 20182 min readDoubleClick Bid Manager opens up digital audio ad buying globallyAs investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
Fahad HMay 21, 20182 min read60 Minutes segment: Google is a monopoly without questionIn last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the...
Fahad HMay 21, 20182 min read60 Minutes segment: Google is a monopoly without questionIn last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the...
Fahad HMay 8, 20182 min readGoogle announces ads updates for app developers at Google I/OGoogle added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....
Fahad HMay 8, 20182 min readGoogle announces ads updates for app developers at Google I/OGoogle added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....
Fahad HApr 30, 20182 min readYouTube announces more moves to chip away at TV ad budgetsFor years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
Fahad HApr 30, 20182 min readYouTube announces more moves to chip away at TV ad budgetsFor years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
Fahad HApr 25, 20181 min readReddit’s native ads are now available in the Android appReddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of...
Fahad HApr 25, 20181 min readReddit’s native ads are now available in the Android appReddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of...
Fahad HApr 24, 20189 min read7 ways protections for online content are being erodedIn the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
Fahad HApr 24, 20189 min read7 ways protections for online content are being erodedIn the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
Fahad HApr 20, 20183 min readYouTube ads found on extremist content channels, reigniting company’s brand safety issuesAfter spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing...
Fahad HApr 20, 20183 min readYouTube ads found on extremist content channels, reigniting company’s brand safety issuesAfter spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing...
Fahad HApr 9, 20181 min readGoogle launches Reach Planner for YouTube & video ad forecasting in AdWordsCurrently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...
Fahad HApr 9, 20181 min readGoogle launches Reach Planner for YouTube & video ad forecasting in AdWordsCurrently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...
Fahad HApr 6, 20182 min readSMB marketing survey finds only 3% use outside agency or vendorBrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
Fahad HApr 6, 20182 min readSMB marketing survey finds only 3% use outside agency or vendorBrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
