Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video a
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...
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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video a
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...
DoubleClick Bid Manager opens up digital audio ad buying globally
As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
DoubleClick Bid Manager opens up digital audio ad buying globally
As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
60 Minutes segment: Google is a monopoly without question
In last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the...
60 Minutes segment: Google is a monopoly without question
In last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the...
Google announces ads updates for app developers at Google I/O
Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....
Google announces ads updates for app developers at Google I/O
Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....
YouTube announces more moves to chip away at TV ad budgets
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
YouTube announces more moves to chip away at TV ad budgets
For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the...
Reddit’s native ads are now available in the Android app
Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of...
Reddit’s native ads are now available in the Android app
Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of...
7 ways protections for online content are being eroded
In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
7 ways protections for online content are being eroded
In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing...
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...
SMB marketing survey finds only 3% use outside agency or vendor
BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
SMB marketing survey finds only 3% use outside agency or vendor
BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
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