Fahad HSep 4, 20192 min readMicrosoft introduces XLOOKUP in Excel – and it’s a big deal for data reportingFor those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...
Fahad HSep 4, 20192 min readMicrosoft introduces XLOOKUP in Excel – and it’s a big deal for data reportingFor those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...
Fahad HAug 26, 20192 min readVideo marketing tops list of marketers’ priorities, voice search ranks lowAccording to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Fahad HAug 26, 20192 min readVideo marketing tops list of marketers’ priorities, voice search ranks lowAccording to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Fahad HAug 5, 20192 min readMicrosoft acquires e-commerce advertising vendor PromoteIQPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....
Fahad HAug 5, 20192 min readMicrosoft acquires e-commerce advertising vendor PromoteIQPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....
Fahad HJul 31, 20192 min readGoogle introduces App + Web for unified reporting in Google AnalyticsThe customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Fahad HJul 31, 20192 min readGoogle introduces App + Web for unified reporting in Google AnalyticsThe customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Fahad HJul 26, 20192 min readFacebook’s search ad test is extending to more accountsFacebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Fahad HJul 26, 20192 min readFacebook’s search ad test is extending to more accountsFacebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJun 17, 20192 min readPinterest broadens e-commerce capabilities with ‘Complete the Look’ toolPinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...
Fahad HJun 17, 20192 min readPinterest broadens e-commerce capabilities with ‘Complete the Look’ toolPinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...
Fahad HJun 13, 20192 min readMarketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
Fahad HJun 13, 20192 min readMarketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
Fahad HMay 21, 20192 min readThe new realities of local searchThe concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly...
Fahad HMay 21, 20192 min readThe new realities of local searchThe concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
