Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...
top of page
Search
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...
Video marketing tops list of marketers’ priorities, voice search ranks low
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Video marketing tops list of marketers’ priorities, voice search ranks low
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Microsoft acquires e-commerce advertising vendor PromoteIQ
PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....
Microsoft acquires e-commerce advertising vendor PromoteIQ
PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....
Google introduces App + Web for unified reporting in Google Analytics
The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Google introduces App + Web for unified reporting in Google Analytics
The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and...
Facebook’s search ad test is extending to more accounts
Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Facebook’s search ad test is extending to more accounts
Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is...
Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool
Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool
Pinterest’s Complete the Look, a scene-based complementary recommendation system. Pinterest has launched a new “Complete the Look” visual...
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
The new realities of local search
The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly...
The new realities of local search
The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly...
Parallel tracking goes live for Google Ads display campaigns May 1
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Parallel tracking goes live for Google Ads display campaigns May 1
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
bottom of page