
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...

Is your martech leadership failing on SEO? Probably
Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...

Is your martech leadership failing on SEO? Probably
Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...

250ok adds email validation feature
Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...

250ok adds email validation feature
Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...

Could hands-free smartphones change how consumers interact with brands?
Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli...

Could hands-free smartphones change how consumers interact with brands?
Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli...

Google joins BIMI initiative to combat email fraud
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...

Google joins BIMI initiative to combat email fraud
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...

Litmus adds integrations with cloud solutions, enhances privacy
Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...

Litmus adds integrations with cloud solutions, enhances privacy
Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...

Martech is marketing
For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers...

Martech is marketing
For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers...

Following its $5 billion Facebook fine, the FTC penalizes YouTube and Equifax
The U.S. Federal Trade Commission (FTC) has been busy lately. The agency followed up its recent $5 billion Facebook fine with two new...

Following its $5 billion Facebook fine, the FTC penalizes YouTube and Equifax
The U.S. Federal Trade Commission (FTC) has been busy lately. The agency followed up its recent $5 billion Facebook fine with two new...

mParticle’s new API could help marketers with “anonymous user” data
Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver...

mParticle’s new API could help marketers with “anonymous user” data
Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver...

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers...
























