
Firefly ups the ante for digital out-of-home
Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...

inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that...

inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that...

Salesforce enters agreement to acquire ClickSoftware
Salesforce announced that is has signed a definitive agreement for another $1 billion+ acquisition, just days after finalizing the terms...

Salesforce enters agreement to acquire ClickSoftware
Salesforce announced that is has signed a definitive agreement for another $1 billion+ acquisition, just days after finalizing the terms...

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...

Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...

Twilio SendGrid launches advertising channels to marketing suite
Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...

Twilio SendGrid launches advertising channels to marketing suite
Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...

Microsoft acquires e-commerce advertising vendor PromoteIQ
PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....

Microsoft acquires e-commerce advertising vendor PromoteIQ
PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....

SugarCRM introduces new capabilities for CX applications
CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve....

SugarCRM introduces new capabilities for CX applications
CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve....

NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...

NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...

What is Managed Inbox Optimization for email marketing?
This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...

What is Managed Inbox Optimization for email marketing?
This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...

Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage...

Vimeo Enterprise brings live, on-demand video communications to large-scale businesses
Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage...
























