
How Oracle Data Cloud’s CMO organized to educate customers in a complex category
© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire...

[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
As more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways...

[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
As more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways...

SEE: How Twitter is stripping ads & engagement options off publisher content
The Twitter/Safari Reader test Last week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips...

SEE: How Twitter is stripping ads & engagement options off publisher content
The Twitter/Safari Reader test Last week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips...

[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the ‘Real World Web&
Are we moving from the “World Wide Web” to the “Real World Web”? Alex Hertel, the CEO and co-founder of a company called Xperiel, thinks...

[Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the ‘Real World Web&
Are we moving from the “World Wide Web” to the “Real World Web”? Alex Hertel, the CEO and co-founder of a company called Xperiel, thinks...

How to get budget for your account-based marketing programs
Account-Based Marketing (ABM) from every direction. Over the last 18 months, the concept has taken root and developed into more than just...

How to get budget for your account-based marketing programs
Account-Based Marketing (ABM) from every direction. Over the last 18 months, the concept has taken root and developed into more than just...

Google Tag Manager now supports AMP (Accelerated Mobile Pages)
IB Photography / Shutterstock.com Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s...

Google Tag Manager now supports AMP (Accelerated Mobile Pages)
IB Photography / Shutterstock.com Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s...

[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Le
There’s a sea change underway and it’s being led by artificial intelligence, conversational agents, virtual and augmented reality and...

[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Le
There’s a sea change underway and it’s being led by artificial intelligence, conversational agents, virtual and augmented reality and...

Organizing for simplicity: An inside look at Humana’s digital transformation
Jeff Reid of Humana Reid was brought on to help Humana be more digital in everything they do as they evolved into an integrated health...

Organizing for simplicity: An inside look at Humana’s digital transformation
Jeff Reid of Humana Reid was brought on to help Humana be more digital in everything they do as they evolved into an integrated health...

IAB releases schema standard for dynamic content ads
The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta...

IAB releases schema standard for dynamic content ads
The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta...

Google Surveys 360 joins the Analytics 360 Suite
Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new...

Google Surveys 360 joins the Analytics 360 Suite
Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new...
























