Fahad HApr 6, 20172 min readAdblock Plus’s parent company buys content micropayment service FlattrIn May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...
Fahad HApr 6, 20172 min readAdblock Plus’s parent company buys content micropayment service FlattrIn May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...
Fahad HApr 6, 20171 min readAmazon launches a metrics dashboard for Alexa skill developersAmazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...
Fahad HApr 6, 20171 min readAmazon launches a metrics dashboard for Alexa skill developersAmazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...
Fahad HApr 5, 20172 min readTimberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobileNew York-based PadSquad is aiming to shake things up in the mobile ad creative world. The firm — platform meets creative agency — is...
Fahad HApr 5, 20172 min readTimberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobileNew York-based PadSquad is aiming to shake things up in the mobile ad creative world. The firm — platform meets creative agency — is...
Fahad HApr 5, 20172 min readYelp buys Turnstyle to expand targeting and offline attribution capabilitiesEarlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it...
Fahad HApr 5, 20172 min readYelp buys Turnstyle to expand targeting and offline attribution capabilitiesEarlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it...
Fahad HApr 4, 20171 min readFacebook’s Canvas ads get easier to create (and recreate) with new APIFacebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...
Fahad HApr 4, 20171 min readFacebook’s Canvas ads get easier to create (and recreate) with new APIFacebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...
Fahad HMar 31, 20171 min readReddit launches a new self-serve ad platformReddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for...
Fahad HMar 31, 20171 min readReddit launches a new self-serve ad platformReddit is upping its game in the advertising space, with an announcement that they have just launched a revamped self-serve platform for...
Fahad HMar 30, 20171 min readA/B testing solution Google Optimize is out of beta and free for everyoneGoogle’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...
Fahad HMar 30, 20171 min readA/B testing solution Google Optimize is out of beta and free for everyoneGoogle’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...
Fahad HMar 30, 20171 min readThe hype and reality of artificial intelligence [Podcast]It’s one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is...
Fahad HMar 30, 20171 min readThe hype and reality of artificial intelligence [Podcast]It’s one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is...
Fahad HMar 28, 20173 min readPay-per-visit mobile ad model uses AI to predict store visitationUK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...
Fahad HMar 28, 20173 min readPay-per-visit mobile ad model uses AI to predict store visitationUK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...
Fahad HMar 28, 201718 min readInside chatbots’ year of growing pains: ‘We’re at an inflection point’A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps...
Fahad HMar 28, 201718 min readInside chatbots’ year of growing pains: ‘We’re at an inflection point’A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps...
