The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has...

It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has...

As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....

As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....

The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O...

The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O...

Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...

Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...

Google is bringing the Chrome browser to virtual reality (VR) and also bringing augmented reality (AR) into the Chrome browser. On the...

Google is bringing the Chrome browser to virtual reality (VR) and also bringing augmented reality (AR) into the Chrome browser. On the...

A big change is coming to Alexa-enabled devices. Rather than only responding after a human asks for information, skills will soon be able...

A big change is coming to Alexa-enabled devices. Rather than only responding after a human asks for information, skills will soon be able...

Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent...

Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent...

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and...

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and...

Snapchat is officially wide open for business. On Thursday, Snapchat debuted a self-serve tool to buy ads on the mobile app that makes it...

Snapchat is officially wide open for business. On Thursday, Snapchat debuted a self-serve tool to buy ads on the mobile app that makes it...