Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
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Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
How to personalize without crossing the ‘creepy line’
(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
How to personalize without crossing the ‘creepy line’
(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
How can Amazon chip away at the duopoly?
Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
How can Amazon chip away at the duopoly?
Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Latest version of Facebook’s Marketing API gives details on why ads fail to run
Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
80% of Amazon advertisers plan to increase budgets in 2019
NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...
80% of Amazon advertisers plan to increase budgets in 2019
NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...
How marketers can produce content that keeps up with the pace of personalization
According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
How marketers can produce content that keeps up with the pace of personalization
According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on...
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on...
Facebook opens Audience Network SDK beta program for developers, publishers
Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Facebook opens Audience Network SDK beta program for developers, publishers
Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
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