Fahad HNov 1, 20182 min readAgencies must now confirm client relationships before enabling Facebook Pixel and event setsFacebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Fahad HNov 1, 20182 min readAgencies must now confirm client relationships before enabling Facebook Pixel and event setsFacebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...
Fahad HOct 31, 20184 min readHow to personalize without crossing the ‘creepy line’(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
Fahad HOct 31, 20184 min readHow to personalize without crossing the ‘creepy line’(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...
Fahad HOct 30, 20183 min readHow can Amazon chip away at the duopoly?Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Fahad HOct 30, 20183 min readHow can Amazon chip away at the duopoly?Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Fahad HOct 25, 20182 min readLatest version of Facebook’s Marketing API gives details on why ads fail to runFacebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Fahad HOct 25, 20182 min readLatest version of Facebook’s Marketing API gives details on why ads fail to runFacebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why...
Fahad HOct 25, 20183 min read80% of Amazon advertisers plan to increase budgets in 2019NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...
Fahad HOct 25, 20183 min read80% of Amazon advertisers plan to increase budgets in 2019NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...
Fahad HOct 24, 20183 min readHow marketers can produce content that keeps up with the pace of personalizationAccording to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
Fahad HOct 24, 20183 min readHow marketers can produce content that keeps up with the pace of personalizationAccording to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
Fahad HOct 17, 20182 min readBlack Friday to dominate holiday ad budgets, leaving little for last-minute shoppersstudy out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on...
Fahad HOct 17, 20182 min readBlack Friday to dominate holiday ad budgets, leaving little for last-minute shoppersstudy out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on...
Fahad HOct 15, 20181 min readFacebook opens Audience Network SDK beta program for developers, publishersFacebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Fahad HOct 15, 20181 min readFacebook opens Audience Network SDK beta program for developers, publishersFacebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 25, 20182 min readFeds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearingSenate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Fahad HSep 25, 20182 min readFeds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearingSenate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
