What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
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What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Cupboard aims to make Google Universal App Campaigns more effective, now out of beta
Cupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Cupboard aims to make Google Universal App Campaigns more effective, now out of beta
Cupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Prepare to say goodbye to Facebook ad set budgets
Update: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Google: Still ‘early days’ for performance advertising on YouTube
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Google: Still ‘early days’ for performance advertising on YouTube
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Two months in, Facebook Attribution gets mixed reviews
In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
Two months in, Facebook Attribution gets mixed reviews
In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
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