Fahad HFeb 20, 20193 min readWhat marketers should know about Hulu’s new ‘pause’ adsA few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Fahad HFeb 20, 20193 min readWhat marketers should know about Hulu’s new ‘pause’ adsA few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
Fahad HFeb 15, 20193 min read‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaignsAmazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Fahad HFeb 15, 20193 min read‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaignsAmazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Fahad HFeb 13, 20192 min readCupboard aims to make Google Universal App Campaigns more effective, now out of betaCupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Fahad HFeb 13, 20192 min readCupboard aims to make Google Universal App Campaigns more effective, now out of betaCupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 5, 20192 min readPrepare to say goodbye to Facebook ad set budgetsUpdate: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Fahad HFeb 5, 20192 min readPrepare to say goodbye to Facebook ad set budgetsUpdate: This story was updated on February 8 based on revisions and clarifications Marketing Land received from Facebook. Facebook...
Fahad HFeb 5, 20193 min readGoogle: Still ‘early days’ for performance advertising on YouTubeDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Fahad HFeb 5, 20193 min readGoogle: Still ‘early days’ for performance advertising on YouTubeDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Fahad HFeb 4, 20191 min readFacebook introduces household income targeting based on US ZIP code averagesWhy you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Fahad HFeb 4, 20191 min readFacebook introduces household income targeting based on US ZIP code averagesWhy you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Fahad HFeb 1, 20195 min readWhy clients in-house and what agencies can (and can’t) do about itClient in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Fahad HFeb 1, 20195 min readWhy clients in-house and what agencies can (and can’t) do about itClient in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Fahad HJan 31, 20193 min readWhere is Google Attribution?In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Fahad HJan 31, 20193 min readWhere is Google Attribution?In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Fahad HJan 29, 20193 min readTwo months in, Facebook Attribution gets mixed reviewsIn November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
Fahad HJan 29, 20193 min readTwo months in, Facebook Attribution gets mixed reviewsIn November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
