Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations
Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...
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Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations
Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...
Snapchat announces new features geared at creativity, collaboration, partner advertising
Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that...
Snapchat announces new features geared at creativity, collaboration, partner advertising
Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that...
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox....
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
Pinterest’s new head of engineering brings deep e-commerce experience
Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building...
Pinterest’s new head of engineering brings deep e-commerce experience
Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
WordPress plugin to win back cart abandoners leaves sites open to attack
A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a...
WordPress plugin to win back cart abandoners leaves sites open to attack
A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a...
U.S. podcast audiences keep growing, 62 million listening weekly
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put...
U.S. podcast audiences keep growing, 62 million listening weekly
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put...
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Addressable TV gets a boost as Nielsen buys Sorensen Media
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery...
Addressable TV gets a boost as Nielsen buys Sorensen Media
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery...
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