Fahad HMay 31, 20194 min readMarketing to the managed inbox: Why digital marketers need to own deliverabilityToday’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Fahad HMay 31, 20194 min readMarketing to the managed inbox: Why digital marketers need to own deliverabilityToday’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Fahad HMay 31, 20192 min readConsumer study finds ‘personalization’ lowest on long list of retailer considerationsA widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds...
Fahad HMay 31, 20192 min readConsumer study finds ‘personalization’ lowest on long list of retailer considerationsA widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds...
Fahad HMay 31, 20193 min readFoursquare buys Placed from Snap to create location-measurement powerhouseExactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...
Fahad HMay 31, 20193 min readFoursquare buys Placed from Snap to create location-measurement powerhouseExactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...
Fahad HMay 30, 20192 min readQualtrics and Adobe add new integration for improved data and customer experiencesExperience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Fahad HMay 30, 20192 min readQualtrics and Adobe add new integration for improved data and customer experiencesExperience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch...
Fahad HMay 29, 20191 min readLinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisitionLinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
Fahad HMay 29, 20191 min readLinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisitionLinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine...
Fahad HMay 28, 20191 min readCanva urges users to change passwords following data breach affecting up to 139 million usersGraphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...
Fahad HMay 28, 20191 min readCanva urges users to change passwords following data breach affecting up to 139 million usersGraphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...
Fahad HMay 24, 20194 min readGDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or...
Fahad HMay 24, 20194 min readGDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or...
Fahad HMay 24, 20194 min readIs GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified,...
Fahad HMay 24, 20194 min readIs GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified,...
Fahad HMay 23, 20193 min readCan CCPA, GDPR compliance help marketers exceed consumer expectations?More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience...
Fahad HMay 23, 20193 min readCan CCPA, GDPR compliance help marketers exceed consumer expectations?More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience...
Fahad HMay 23, 20192 min readOnly 36% of UK consumers have greater trust in companies after GDPR, survey findsGDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK...
Fahad HMay 23, 20192 min readOnly 36% of UK consumers have greater trust in companies after GDPR, survey findsGDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK...
