One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or...

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or...

Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...

Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing...

We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change...

We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change...

Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead...

Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop. You increase lead...

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...

Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...

Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to...

I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to...

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....

The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside....

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and...