“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box...

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on...

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on...

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an...

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an...

While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale...

While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale...

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative?...

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative?...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching...

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...

Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now...

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now...

One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...