Specifically, a Capital One survey of 400 small businesses  — its Fall 2016 Small Business Barometer Survey — found that only 56 percent...

For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like...

For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like...

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...

Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its...

Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its...

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...

Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...

Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really...