Fahad HMay 23, 20174 min read5 reasons why websites still matter to local search in 2017Specifically, a Capital One survey of 400 small businesses — its Fall 2016 Small Business Barometer Survey — found that only 56 percent...
Fahad HMay 23, 20173 min readStop overloading your Local SEO content!For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like...
Fahad HMay 23, 20173 min readStop overloading your Local SEO content!For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like...
Fahad HMay 19, 20172 min read5 strategies to improve your ad copyAd copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...
Fahad HMay 19, 20172 min read5 strategies to improve your ad copyAd copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...
Fahad HMay 19, 20173 min readUsing search and social to support TV advertisingBrands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....
Fahad HMay 19, 20173 min readUsing search and social to support TV advertisingBrands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017....
Fahad HMay 19, 20174 min read7 unannounced updates to Google My Business we’ve seen in 2017We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...
Fahad HMay 19, 20174 min read7 unannounced updates to Google My Business we’ve seen in 2017We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...
Fahad HMay 19, 20171 min readGoogle Assistant comes to iPhone, adds alerts, hands-free calling & moreGoogle Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its...
Fahad HMay 19, 20171 min readGoogle Assistant comes to iPhone, adds alerts, hands-free calling & moreGoogle Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its...
Fahad HMay 19, 20171 min readGoogle’s “buy button” is moving forward; now taking beta requestsKashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...
Fahad HMay 19, 20171 min readGoogle’s “buy button” is moving forward; now taking beta requestsKashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...
Fahad HMay 18, 20174 min read5 massive SEO and content shifts you need to master right nowGoogle has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...
Fahad HMay 18, 20174 min read5 massive SEO and content shifts you need to master right nowGoogle has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...
Fahad HMay 18, 20172 min read2017 SEM growth hacks: Gain monster paid search growth using competitive dataWelcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...
Fahad HMay 18, 20172 min read2017 SEM growth hacks: Gain monster paid search growth using competitive dataWelcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...
Fahad HMay 18, 20174 min readThe anatomy of ad copy relevance: The new Google standardRecently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...
Fahad HMay 18, 20174 min readThe anatomy of ad copy relevance: The new Google standardRecently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...
Fahad HMay 18, 20173 min readRelevance vs. authority: Which link has more value? (Part 3)Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really...
