
What advanced SEOs need to know about algorithm updates
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These...

What advanced SEOs need to know about algorithm updates
Times have changed. Gone are the days of yearly algorithm updates that would upend the search results and leave us scrambling. These...

7 changes by Facebook that make it a real local search player
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share,...

7 changes by Facebook that make it a real local search player
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share,...

SEO: The missing piece in brand protection
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition...

SEO: The missing piece in brand protection
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition...

PPC strategy: Planning beyond the click
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...

PPC strategy: Planning beyond the click
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and...

Setting up and testing AMP for WordPress: A quick 7-step guide
In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of...

Setting up and testing AMP for WordPress: A quick 7-step guide
In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of...

Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...

Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...

2017 growth hacks: Optimizing organic market share
Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your...

2017 growth hacks: Optimizing organic market share
Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your...

Why ‘good’ isn’t good enough in Google Shopping
Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...

Why ‘good’ isn’t good enough in Google Shopping
Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...

Google’s mobile-first index likely not coming until 2018 at earliest
Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst,...

Google’s mobile-first index likely not coming until 2018 at earliest
Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst,...

4 reasons your PPC programs can fail
None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There...