Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging...

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer...

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer...

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To...

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To...

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly...

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly...

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand...

It’s been five months since Apple expanded their Apple Search Ads program to advertisers in three additional countries (UK, New Zealand...

Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed...

Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed...

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact,...

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact,...

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example,...

One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple locations. For example,...

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have...

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have...

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started...

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started...

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected,...