exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match...

exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match...

Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other...

Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other...

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...

As a nascent industry, it did seem to some at the time that search engine optimization (SEO) was a dark art, or at the very least,...

As a nascent industry, it did seem to some at the time that search engine optimization (SEO) was a dark art, or at the very least,...

When I took over managing search engine optimization (SEO) for the Windows team, I know that I did. I would log in almost every day to...

When I took over managing search engine optimization (SEO) for the Windows team, I know that I did. I would log in almost every day to...

here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a...

here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a...

Inboxes are flooded with unsolicited emails, and spam is at an all-time high. You may run into issues with client guidelines that seem...

Inboxes are flooded with unsolicited emails, and spam is at an all-time high. You may run into issues with client guidelines that seem...

SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the...

SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the...

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...

Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into...

Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth, diving into...