5 steps to creating a more efficient link-building campaign
In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with...
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Critical tips for navigating difficult client relationships
At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or...
Critical tips for navigating difficult client relationships
At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or...
Content marketing & SEO: The scalable way to be in the right place at the right time
Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same...
Content marketing & SEO: The scalable way to be in the right place at the right time
Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same...
Why microsites aren’t always ideal for SEO
The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow...
Why microsites aren’t always ideal for SEO
The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow...
Evaluating PPC talent, part 2: The test
Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It...
Evaluating PPC talent, part 2: The test
Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It...
AdWords ad rotation settings to get trimmed: Optimize or don’t
The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...
AdWords ad rotation settings to get trimmed: Optimize or don’t
The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...
Your account structure might be hurting performance. Here’s why (and how to fix it)
When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen...
Your account structure might be hurting performance. Here’s why (and how to fix it)
When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen...
Google says we don’t need no stinking location modifiers… or do we?
Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...
Google says we don’t need no stinking location modifiers… or do we?
Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...
Buying a pre-owned domain? Check these 10 things first
With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already...
Buying a pre-owned domain? Check these 10 things first
With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already...
How to rank #1 on YouTube search in 30 days [case study]
Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know...
How to rank #1 on YouTube search in 30 days [case study]
Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know...
6 web properties you can use to protect your branded search results (with real examples)
This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of...
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