Fahad HSep 5, 20173 min read5 steps to creating a more efficient link-building campaignIn the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with...
Fahad HSep 5, 20174 min readCritical tips for navigating difficult client relationshipsAt some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or...
Fahad HSep 5, 20174 min readCritical tips for navigating difficult client relationshipsAt some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or...
Fahad HSep 5, 20173 min readContent marketing & SEO: The scalable way to be in the right place at the right timeContent marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same...
Fahad HSep 5, 20173 min readContent marketing & SEO: The scalable way to be in the right place at the right timeContent marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same...
Fahad HSep 1, 20173 min readWhy microsites aren’t always ideal for SEOThe question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow...
Fahad HSep 1, 20173 min readWhy microsites aren’t always ideal for SEOThe question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow...
Fahad HSep 1, 20173 min readEvaluating PPC talent, part 2: The testPreviously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It...
Fahad HSep 1, 20173 min readEvaluating PPC talent, part 2: The testPreviously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It...
Fahad HSep 1, 20171 min readAdWords ad rotation settings to get trimmed: Optimize or don’tThe signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...
Fahad HSep 1, 20171 min readAdWords ad rotation settings to get trimmed: Optimize or don’tThe signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just...
Fahad HAug 31, 20173 min readYour account structure might be hurting performance. Here’s why (and how to fix it)When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen...
Fahad HAug 31, 20173 min readYour account structure might be hurting performance. Here’s why (and how to fix it)When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen...
Fahad HAug 31, 20172 min readGoogle says we don’t need no stinking location modifiers… or do we?Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...
Fahad HAug 31, 20172 min readGoogle says we don’t need no stinking location modifiers… or do we?Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...
Fahad HAug 30, 20174 min readBuying a pre-owned domain? Check these 10 things firstWith over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already...
Fahad HAug 30, 20174 min readBuying a pre-owned domain? Check these 10 things firstWith over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already...
Fahad HAug 30, 20173 min readHow to rank #1 on YouTube search in 30 days [case study]Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know...
Fahad HAug 30, 20173 min readHow to rank #1 on YouTube search in 30 days [case study]Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know...
Fahad HAug 29, 20173 min read6 web properties you can use to protect your branded search results (with real examples)This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of...
