Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve...

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource...

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource...

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and...

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and...

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured...

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured...

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple...

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple...

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a...

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a...

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances...

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances...

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right...

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right...

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some...

Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some...

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US...

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US...

What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than...