AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...
top of page
Search
Google’s new custom intent audiences and you
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...
Google’s new custom intent audiences and you
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...
Google Manufacturer Center for product data expands scope, launches API
Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...
Google Manufacturer Center for product data expands scope, launches API
Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...
Which PPC metrics matter? Lessons from half a million keywords
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...
Which PPC metrics matter? Lessons from half a million keywords
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...
Is holiday paid search more competitive in 2017 than 2016?
The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....
Is holiday paid search more competitive in 2017 than 2016?
The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....
Twitter broadens its AMP support to include analytics
Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on...
Twitter broadens its AMP support to include analytics
Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on...
The importance of targeting branded searches
Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...
The importance of targeting branded searches
Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their...
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their...
Links: To speed or not to speed
When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all...
Links: To speed or not to speed
When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all...
PPC agencies will play these 4 roles when automation takes over
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about...
PPC agencies will play these 4 roles when automation takes over
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about...
It’s time to change your SEO reports!
You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe...
bottom of page