Fahad HDec 12, 20171 min readAdWords advertisers can use phone numbers & addresses for Google Customer Match targetingGoogle has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can...
Fahad HDec 11, 20171 min readGoogle’s new custom intent audiences and youIn mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...
Fahad HDec 11, 20171 min readGoogle’s new custom intent audiences and youIn mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...
Fahad HDec 11, 20171 min readGoogle Manufacturer Center for product data expands scope, launches APILaunched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...
Fahad HDec 11, 20171 min readGoogle Manufacturer Center for product data expands scope, launches APILaunched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping...
Fahad HDec 8, 20171 min readWhich PPC metrics matter? Lessons from half a million keywordsAre your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...
Fahad HDec 8, 20171 min readWhich PPC metrics matter? Lessons from half a million keywordsAre your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...
Fahad HDec 8, 20171 min readIs holiday paid search more competitive in 2017 than 2016?The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....
Fahad HDec 8, 20171 min readIs holiday paid search more competitive in 2017 than 2016?The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....
Fahad HDec 7, 20171 min readTwitter broadens its AMP support to include analyticsTwitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on...
Fahad HDec 7, 20171 min readTwitter broadens its AMP support to include analyticsTwitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on...
Fahad HDec 7, 20171 min readThe importance of targeting branded searchesSearch experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...
Fahad HDec 7, 20171 min readThe importance of targeting branded searchesSearch experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...
Fahad HDec 7, 20171 min readOmnichannel shoppers collide with Black Friday and Cyber Monday, setting new recordsBlack Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their...
Fahad HDec 7, 20171 min readOmnichannel shoppers collide with Black Friday and Cyber Monday, setting new recordsBlack Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their...
Fahad HDec 6, 20171 min readLinks: To speed or not to speedWhen we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all...
Fahad HDec 6, 20171 min readLinks: To speed or not to speedWhen we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all...
Fahad HDec 6, 20171 min readPPC agencies will play these 4 roles when automation takes overEarlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about...
Fahad HDec 6, 20171 min readPPC agencies will play these 4 roles when automation takes overEarlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about...
Fahad HDec 5, 20171 min readIt’s time to change your SEO reports!You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe...
