Fahad HFeb 6, 20181 min readThe need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystGoogle has invested heavily in shaping the architecture of the web, working with developers, the open-source community and the SEO...
Fahad HFeb 5, 20181 min readFour new search trends in mobile app discoveryRecently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...
Fahad HFeb 5, 20181 min readFour new search trends in mobile app discoveryRecently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...
Fahad HFeb 2, 20181 min readWhat’s going on with Google brand CPC?Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...
Fahad HFeb 2, 20181 min readWhat’s going on with Google brand CPC?Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...
Fahad HFeb 2, 20181 min readWhat the ROAS? A practical guide to improving return on ad spendDo you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused...
Fahad HFeb 2, 20181 min readWhat the ROAS? A practical guide to improving return on ad spendDo you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused...
Fahad HJan 31, 20181 min readWhat to get right before launching a global businessTaking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a...
Fahad HJan 31, 20181 min readWhat to get right before launching a global businessTaking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a...
Fahad HJan 31, 20181 min readChannel your inner explorer to find link-building prospectsEvery time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The...
Fahad HJan 31, 20181 min readChannel your inner explorer to find link-building prospectsEvery time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The...
Fahad HJan 30, 20181 min readAre you getting credit for all of your organic visits from GMB?But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? [Read the full...
Fahad HJan 30, 20181 min readAre you getting credit for all of your organic visits from GMB?But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? [Read the full...
Fahad HJan 30, 20181 min readCustomer loyalty: A key ingredient for successful local search resultsCustomer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they...
Fahad HJan 30, 20181 min readCustomer loyalty: A key ingredient for successful local search resultsCustomer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they...
Fahad HJan 29, 20181 min read5 New Year’s resolutions for your PPC campaignsIt’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...
Fahad HJan 29, 20181 min read5 New Year’s resolutions for your PPC campaignsIt’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...
Fahad HJan 29, 20182 min readPummeling users with Google remarketing ads they don’t want to see? Now they can mute those, tOn Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...
Fahad HJan 29, 20182 min readPummeling users with Google remarketing ads they don’t want to see? Now they can mute those, tOn Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...
Fahad HJan 29, 20182 min readInsights from our 2017 holiday retail surveyBy most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...
