The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosyst
Google has invested heavily in shaping the architecture of the web, working with developers, the open-source community and the SEO...
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Four new search trends in mobile app discovery
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...
Four new search trends in mobile app discovery
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...
What’s going on with Google brand CPC?
Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...
What’s going on with Google brand CPC?
Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...
What the ROAS? A practical guide to improving return on ad spend
Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused...
What the ROAS? A practical guide to improving return on ad spend
Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused...
What to get right before launching a global business
Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a...
What to get right before launching a global business
Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a...
Channel your inner explorer to find link-building prospects
Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The...
Channel your inner explorer to find link-building prospects
Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The...
Are you getting credit for all of your organic visits from GMB?
But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? [Read the full...
Are you getting credit for all of your organic visits from GMB?
But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? [Read the full...
Customer loyalty: A key ingredient for successful local search results
Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they...
Customer loyalty: A key ingredient for successful local search results
Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they...
5 New Year’s resolutions for your PPC campaigns
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...
5 New Year’s resolutions for your PPC campaigns
It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, t
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, t
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...
Insights from our 2017 holiday retail survey
By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...
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