Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions...

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...

Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against...

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against...

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal...

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...