Adobe updates Target with Sensei-powered enhancements
From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...
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Customer data platform Segment adds Looker Source to define audiences from multiple tools
A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Customer data platform Segment adds Looker Source to define audiences from multiple tools
A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to dr
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to dr
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right marte
As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right marte
As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...
Evidon launches ‘first commercial-grade’ GDPR solution
Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched...
Evidon launches ‘first commercial-grade’ GDPR solution
Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched...
Bynder announces free version of its Digital Asset Management (DAM) software
A screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit....
Bynder announces free version of its Digital Asset Management (DAM) software
A screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit....
How to approach your B2B marketing like an NFL quarterback
As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
How to approach your B2B marketing like an NFL quarterback
As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
Linqia unveils ‘first’ platform for predicting influencer engagement
Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....
Linqia unveils ‘first’ platform for predicting influencer engagement
Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure
Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure
Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...
Tru Optik announces collaboration with comScore
Tru Optik has been busy boosting the data credentials of its OTT [Over-the-Top] Marketing Cloud. Last week, it announced a global...
Tru Optik announces collaboration with comScore
Tru Optik has been busy boosting the data credentials of its OTT [Over-the-Top] Marketing Cloud. Last week, it announced a global...
Navigating the programmatic turn in content distribution
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
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