Fahad HJul 28, 20171 min readAdobe updates Target with Sensei-powered enhancementsFrom Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...
Fahad HJul 28, 20171 min readCustomer data platform Segment adds Looker Source to define audiences from multiple toolsA visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Fahad HJul 28, 20171 min readCustomer data platform Segment adds Looker Source to define audiences from multiple toolsA visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
Fahad HJul 27, 20171 min readUrge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drPredictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Fahad HJul 27, 20171 min readUrge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drPredictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Fahad HJul 27, 20171 min readMarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right marteAs the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...
Fahad HJul 27, 20171 min readMarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right marteAs the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...
Fahad HJul 27, 20171 min readEvidon launches ‘first commercial-grade’ GDPR solutionLess than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched...
Fahad HJul 27, 20171 min readEvidon launches ‘first commercial-grade’ GDPR solutionLess than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched...
Fahad HJul 27, 20171 min readBynder announces free version of its Digital Asset Management (DAM) softwareA screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit....
Fahad HJul 27, 20171 min readBynder announces free version of its Digital Asset Management (DAM) softwareA screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit....
Fahad HJul 26, 20171 min readHow to approach your B2B marketing like an NFL quarterbackAs a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
Fahad HJul 26, 20171 min readHow to approach your B2B marketing like an NFL quarterbackAs a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
Fahad HJul 26, 20171 min readLinqia unveils ‘first’ platform for predicting influencer engagementLinqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....
Fahad HJul 26, 20171 min readLinqia unveils ‘first’ platform for predicting influencer engagementLinqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....
Fahad HJul 26, 20171 min readWhen Marketo went offline, self-described ‘geek’ rescued domain after their own failure Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...
Fahad HJul 26, 20171 min readWhen Marketo went offline, self-described ‘geek’ rescued domain after their own failure Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...
Fahad HJul 26, 20171 min readTru Optik announces collaboration with comScoreTru Optik has been busy boosting the data credentials of its OTT [Over-the-Top] Marketing Cloud. Last week, it announced a global...
Fahad HJul 26, 20171 min readTru Optik announces collaboration with comScoreTru Optik has been busy boosting the data credentials of its OTT [Over-the-Top] Marketing Cloud. Last week, it announced a global...
Fahad HJul 25, 20171 min readNavigating the programmatic turn in content distributionContent is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
