Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...
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Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...
Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...
Even Financial launches tool to semi-automate financial compliance for online ads
Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...
Even Financial launches tool to semi-automate financial compliance for online ads
Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...
[Survey] Marketing organizations in the age of martech
At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in...
[Survey] Marketing organizations in the age of martech
At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in...
A way to think about modern CRM
When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...
A way to think about modern CRM
When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...
Zeta follows Boomtrain acquisition with AppNexus integration
Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
Zeta follows Boomtrain acquisition with AppNexus integration
Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
Are neural networks the next marketing creatives?
If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...
Are neural networks the next marketing creatives?
If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...
Martech and ad tech: Challenges and opportunities
The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...
Martech and ad tech: Challenges and opportunities
The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...
LEGO logic rocks marketing automation
I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
LEGO logic rocks marketing automation
I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
Adobe updates Target with Sensei-powered enhancements
From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...
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