published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...

Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...

Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...

At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in...

At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in...

When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...

When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...

Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...

Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...

The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...

The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...