Crimson Hexagon boosts its visual recognition of social pics
Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...
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Affiliate is more than a platform
When I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...
Affiliate is more than a platform
When I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...
Adbrain ups the ante on cross-device identity
Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...
Adbrain ups the ante on cross-device identity
Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...
TAG awards 9 adtech companies with “Certified Against Malware” seal
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...
TAG awards 9 adtech companies with “Certified Against Malware” seal
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...
Will autonomous vehicles provide the next screens for publishers and advertisers?
If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...
Will autonomous vehicles provide the next screens for publishers and advertisers?
If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...
Maritz’s first Chief Behavioral Officer is building on ‘nudges’
Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...
Maritz’s first Chief Behavioral Officer is building on ‘nudges’
Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...
Google reportedly pitching publishers on YouTube video player with ad inventory controls
Kaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...
Google reportedly pitching publishers on YouTube video player with ad inventory controls
Kaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...
What Facebook’s (reported) video chat device could mean for its ad business
Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a...
What Facebook’s (reported) video chat device could mean for its ad business
Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a...
How to bridge the gap between brand and direct response marketing
The metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...
How to bridge the gap between brand and direct response marketing
The metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...
The impact of GDPR on marketing technology and cybersecurity
Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
The impact of GDPR on marketing technology and cybersecurity
Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...
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