Fahad HAug 8, 20171 min readCrimson Hexagon boosts its visual recognition of social picsImages have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...
Fahad HAug 7, 20173 min readAffiliate is more than a platformWhen I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...
Fahad HAug 7, 20173 min readAffiliate is more than a platformWhen I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...
Fahad HAug 7, 20171 min readAdbrain ups the ante on cross-device identitySince many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...
Fahad HAug 7, 20171 min readAdbrain ups the ante on cross-device identitySince many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...
Fahad HAug 4, 20171 min readTAG awards 9 adtech companies with “Certified Against Malware” sealThe Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...
Fahad HAug 4, 20171 min readTAG awards 9 adtech companies with “Certified Against Malware” sealThe Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...
Fahad HAug 4, 20171 min readWill autonomous vehicles provide the next screens for publishers and advertisers?If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...
Fahad HAug 4, 20171 min readWill autonomous vehicles provide the next screens for publishers and advertisers?If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...
Fahad HAug 4, 20171 min readMaritz’s first Chief Behavioral Officer is building on ‘nudges’Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...
Fahad HAug 4, 20171 min readMaritz’s first Chief Behavioral Officer is building on ‘nudges’Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...
Fahad HAug 4, 20171 min readGoogle reportedly pitching publishers on YouTube video player with ad inventory controlsKaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...
Fahad HAug 4, 20171 min readGoogle reportedly pitching publishers on YouTube video player with ad inventory controlsKaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...
Fahad HAug 4, 20171 min readWhat Facebook’s (reported) video chat device could mean for its ad businessFollowing a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a...
Fahad HAug 4, 20171 min readWhat Facebook’s (reported) video chat device could mean for its ad businessFollowing a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a...
Fahad HAug 3, 20172 min readHow to bridge the gap between brand and direct response marketingThe metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...
Fahad HAug 3, 20172 min readHow to bridge the gap between brand and direct response marketingThe metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...
Fahad HAug 2, 20173 min readThe impact of GDPR on marketing technology and cybersecurityBeginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
Fahad HAug 2, 20173 min readThe impact of GDPR on marketing technology and cybersecurityBeginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
Fahad HAug 2, 20172 min readBeware the Ides of Martech: 6 adages to heed as you begin using martech in earnestpublished a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...
