D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch...
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Intercom releases what could be the first civilized bot
The civilized bot has arrived. As bot makers begin to differentiate their wares, customer communications platform Intercom is out this...
Intercom releases what could be the first civilized bot
The civilized bot has arrived. As bot makers begin to differentiate their wares, customer communications platform Intercom is out this...
The future of AI marketing applications in retail
Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched...
The future of AI marketing applications in retail
Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched...
3 ways to tap into AI to get more results
Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling,...
3 ways to tap into AI to get more results
Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling,...
Forrester report: Automation is taking over customer interaction
A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...
Forrester report: Automation is taking over customer interaction
A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...
Salesforce’s Social Studio can now see
This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...
Salesforce’s Social Studio can now see
This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...
Demandbase boosts its B2B early warning system
Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...
Demandbase boosts its B2B early warning system
Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
It has never been easier for brands to find celebrities, or so-called influencers, to promote their products. And it has never been more...
Martech enablement series : Part 1 — What is ‘martech enablement?’
Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a...
Martech enablement series : Part 1 — What is ‘martech enablement?’
Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a...
Demystifying AI: Understanding the human-machine relationship
The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...
Demystifying AI: Understanding the human-machine relationship
The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...
Crimson Hexagon boosts its visual recognition of social pics
Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...
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