Fahad HAug 24, 20172 min readDemand gen tunnel vision: Why your company probably needs to invest in brandingAnd yet, despite the huge proliferation of powerful enablers, there remains a reality we should stay cognizant of: As human beings, we’re...
Fahad HAug 24, 20171 min readNarrativ marries affiliate links with real-time auctionsThe basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...
Fahad HAug 24, 20171 min readNarrativ marries affiliate links with real-time auctionsThe basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...
Fahad HAug 24, 20171 min readWorkSpan launches a platform for joint marketing campaignsBusinesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...
Fahad HAug 24, 20171 min readWorkSpan launches a platform for joint marketing campaignsBusinesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...
Fahad HAug 23, 20173 min readThe one martech metric that really matters: Customer lifetime valueWhat is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...
Fahad HAug 23, 20173 min readThe one martech metric that really matters: Customer lifetime valueWhat is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...
Fahad HAug 23, 20171 min readIAB releases its first ‘Podcast Playbook’ guide for marketersThe podcast has taken another step toward becoming just another marketing channel, with the release this week of the Interactive...
Fahad HAug 23, 20171 min readIAB releases its first ‘Podcast Playbook’ guide for marketersThe podcast has taken another step toward becoming just another marketing channel, with the release this week of the Interactive...
Fahad HAug 22, 20172 min readThe 3 undisputed truths about lead nurturinglanding page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...
Fahad HAug 22, 20172 min readThe 3 undisputed truths about lead nurturinglanding page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...
Fahad HAug 22, 20173 min readMartech enablement series: Part 3 — Assembling your team membersImage Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...
Fahad HAug 22, 20173 min readMartech enablement series: Part 3 — Assembling your team membersImage Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...
Fahad HAug 22, 20171 min readShareIQ can now generate ad-targeting segments of users who have interacted with brand imagesFor many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...
Fahad HAug 22, 20171 min readShareIQ can now generate ad-targeting segments of users who have interacted with brand imagesFor many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...
Fahad HAug 21, 20173 min readTime: Marketers’ most precious resource & ways to maximize itmartech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...
Fahad HAug 21, 20173 min readTime: Marketers’ most precious resource & ways to maximize itmartech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...
Fahad HAug 21, 20172 min readHow the Internet of Things changes everythingIn fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by...
Fahad HAug 21, 20172 min readHow the Internet of Things changes everythingIn fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by...
Fahad HAug 21, 20171 min readScott Brinker: How the martech landscape fits togetherWhen you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....
