Demand gen tunnel vision: Why your company probably needs to invest in branding
And yet, despite the huge proliferation of powerful enablers, there remains a reality we should stay cognizant of: As human beings, we’re...
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Narrativ marries affiliate links with real-time auctions
The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...
Narrativ marries affiliate links with real-time auctions
The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related...
WorkSpan launches a platform for joint marketing campaigns
Businesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...
WorkSpan launches a platform for joint marketing campaigns
Businesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...
The one martech metric that really matters: Customer lifetime value
What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...
The one martech metric that really matters: Customer lifetime value
What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...
IAB releases its first ‘Podcast Playbook’ guide for marketers
The podcast has taken another step toward becoming just another marketing channel, with the release this week of the Interactive...
IAB releases its first ‘Podcast Playbook’ guide for marketers
The podcast has taken another step toward becoming just another marketing channel, with the release this week of the Interactive...
The 3 undisputed truths about lead nurturing
landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...
The 3 undisputed truths about lead nurturing
landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...
Martech enablement series: Part 3 — Assembling your team members
Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...
Martech enablement series: Part 3 — Assembling your team members
Image Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...
ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...
ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...
Time: Marketers’ most precious resource & ways to maximize it
martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...
Time: Marketers’ most precious resource & ways to maximize it
martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...
How the Internet of Things changes everything
In fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by...
How the Internet of Things changes everything
In fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by...
Scott Brinker: How the martech landscape fits together
When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....
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