Fahad HFeb 8, 20192 min readVerizon Media survey on 5G: Consumers expect better AR and videoAdvertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...
Fahad HFeb 8, 20192 min readVerizon Media survey on 5G: Consumers expect better AR and videoAdvertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 8, 20193 min readAnti-fraud tool Ads.txt looks vulnerable in botnet scam revelationThird-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Fahad HFeb 7, 20195 min readHow could Facebook’s use of blockchain affect marketing and advertising?Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
Fahad HFeb 7, 20195 min readHow could Facebook’s use of blockchain affect marketing and advertising?Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
Fahad HFeb 7, 20192 min readNew survey: Consumers are texting to businesses that aren’t set up to respondOver half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
Fahad HFeb 7, 20192 min readNew survey: Consumers are texting to businesses that aren’t set up to respondOver half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
Fahad HFeb 6, 20194 min readWhat impact will 5G have on marketing and advertising?The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential...
Fahad HFeb 6, 20194 min readWhat impact will 5G have on marketing and advertising?The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential...
Fahad HFeb 6, 20193 min readSnap topped $1 billion in revenue in 2018, stabilized user base in fourth quarterAfter quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Fahad HFeb 6, 20193 min readSnap topped $1 billion in revenue in 2018, stabilized user base in fourth quarterAfter quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Fahad HFeb 4, 20193 min readWhy subscription and consumption services need a different kind of marketingThe modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling...
Fahad HFeb 4, 20193 min readWhy subscription and consumption services need a different kind of marketingThe modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling...
Fahad HFeb 1, 20194 min readWhy The Trade Desk’s unified ID may be catching onIn the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s...
Fahad HFeb 1, 20194 min readWhy The Trade Desk’s unified ID may be catching onIn the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s...
Fahad HFeb 1, 20192 min readAmazon’s ad business continues to soar, topped $3 billion for first time in Q4Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Fahad HFeb 1, 20192 min readAmazon’s ad business continues to soar, topped $3 billion for first time in Q4Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Fahad HJan 31, 20193 min readFacebook ad revenue tops $16.6 billion, driven by Instagram, StoriesAfter more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
Fahad HJan 31, 20193 min readFacebook ad revenue tops $16.6 billion, driven by Instagram, StoriesAfter more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
