Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...
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Verizon Media survey on 5G: Consumers expect better AR and video
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
How could Facebook’s use of blockchain affect marketing and advertising?
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
How could Facebook’s use of blockchain affect marketing and advertising?
Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...
New survey: Consumers are texting to businesses that aren’t set up to respond
Over half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
New survey: Consumers are texting to businesses that aren’t set up to respond
Over half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
What impact will 5G have on marketing and advertising?
The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential...
What impact will 5G have on marketing and advertising?
The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential...
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
After quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
After quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Why subscription and consumption services need a different kind of marketing
The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling...
Why subscription and consumption services need a different kind of marketing
The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling...
Why The Trade Desk’s unified ID may be catching on
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s...
Why The Trade Desk’s unified ID may be catching on
In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s...
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings...
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