Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...

Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...

Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...

Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of...

Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of...

You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s...

You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s...

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...

Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11...

Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11...

This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is...

This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is...

The Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other...

The Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other...

Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...

Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...