IAB sets up Blockchain Working Group for advertising
Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...
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IAB sets up Blockchain Working Group for advertising
Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...
Janrain launches centralized data access control
Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...
Janrain launches centralized data access control
Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...
Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of...
Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of...
For Staples, it’s no longer just about office supplies
You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s...
For Staples, it’s no longer just about office supplies
You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s...
Thunder boosts personalization and performance following Adacus acquisition
Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...
Thunder boosts personalization and performance following Adacus acquisition
Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a...
iOS 11 will accelerate the need for cookie-less tracking
Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11...
iOS 11 will accelerate the need for cookie-less tracking
Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11...
IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is...
IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is...
Amperity emerges from stealth with a muscular CDP
The Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other...
Amperity emerges from stealth with a muscular CDP
The Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other...
What the FTC’s latest endorsement disclosure actions mean for marketers
Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
What the FTC’s latest endorsement disclosure actions mean for marketers
Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...
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