Fahad HOct 3, 20172 min readESL’s CMO focuses brand refresh on the esports company’s compelling founding story“I started my career in 1999 as a product manager at Telecel, which was a private telecommunications provider in Portugal,” says Samwell....
Fahad HOct 3, 20172 min readESL’s CMO focuses brand refresh on the esports company’s compelling founding story“I started my career in 1999 as a product manager at Telecel, which was a private telecommunications provider in Portugal,” says Samwell....
Fahad HOct 2, 20171 min readHere’s why GDPR can drive the attitude shift that modern marketing needsIf you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out...
Fahad HOct 2, 20171 min readHere’s why GDPR can drive the attitude shift that modern marketing needsIf you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out...
Fahad HSep 29, 20171 min readArtificial intelligence is changing the rules of account identificationAccount-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping...
Fahad HSep 29, 20171 min readArtificial intelligence is changing the rules of account identificationAccount-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping...
Fahad HSep 29, 20171 min readSystem 1 Research launches a VR testing tool for shoppingYou’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store,...
Fahad HSep 29, 20171 min readSystem 1 Research launches a VR testing tool for shoppingYou’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store,...
Fahad HSep 29, 20171 min readForrester’s first Waves on journey analytics show the growing importance of customers’ steps toward In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester...
Fahad HSep 29, 20171 min readForrester’s first Waves on journey analytics show the growing importance of customers’ steps toward In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester...
Fahad HSep 28, 20171 min readThe fallacy of choice: How conversational UIs are altering the marketing landscapeApple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s us...
Fahad HSep 28, 20171 min readThe fallacy of choice: How conversational UIs are altering the marketing landscapeApple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s us...
Fahad HSep 28, 20171 min readSalesforce opens up its second-party data marketplaceIn October of last year, Salesforce acquired data management platform (DMP) Krux. This week, the marketing software giant announced the...
Fahad HSep 28, 20171 min readSalesforce opens up its second-party data marketplaceIn October of last year, Salesforce acquired data management platform (DMP) Krux. This week, the marketing software giant announced the...
Fahad HSep 28, 20171 min readTaboola adds a third-party data marketplaceIt’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...
Fahad HSep 28, 20171 min readTaboola adds a third-party data marketplaceIt’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...
Fahad HSep 28, 20171 min readNielsen buys multitouch attribution provider Visual IQAudience measurement service Nielsen is boosting its ability to monitor digital ad effectiveness, announcing this week that it will buy...
Fahad HSep 28, 20171 min readNielsen buys multitouch attribution provider Visual IQAudience measurement service Nielsen is boosting its ability to monitor digital ad effectiveness, announcing this week that it will buy...
Fahad HSep 28, 20171 min readWiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shopEarlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...
Fahad HSep 28, 20171 min readWiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shopEarlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...
