A multinational startup is planning on using blockchain-generated crytocurrency to pay its influencers — and to let its influencers pay...

A multinational startup is planning on using blockchain-generated crytocurrency to pay its influencers — and to let its influencers pay...

General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams...

General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of...

Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of...

Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the...

Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the...

But when the number one product in a category doesn’t even define itself by the category it’s in, something is going on. Today, a quick...

But when the number one product in a category doesn’t even define itself by the category it’s in, something is going on. Today, a quick...

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is...

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is...

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...

The struggle over ad viewability has been compounded by the different kinds of data available. To help remove that variable about ad...

The struggle over ad viewability has been compounded by the different kinds of data available. To help remove that variable about ad...

Now think of how your company creates emails, from ideation to deployment. It’s a complicated process, which means big companies with...

Now think of how your company creates emails, from ideation to deployment. It’s a complicated process, which means big companies with...