Optimizely lets marketers create ideas and access experiment data through new Slack integration
From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
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Optimizely lets marketers create ideas and access experiment data through new Slack integration
From Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Brightcove to buy Ooyala’s online video platform for $15 million
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Brightcove to buy Ooyala’s online video platform for $15 million
This story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Skimlinks launches automated affiliate links for AMP
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP,...
Skimlinks launches automated affiliate links for AMP
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP,...
Adjust unveils a new standard to combat fraudulent ad clicks
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation...
Adjust unveils a new standard to combat fraudulent ad clicks
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation...
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting...
LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Adobe Experience Manager adds features to help marketers manage assets, optimize video
obe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Marketers can now employ Watson in any cloud or location
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...
Marketers can now employ Watson in any cloud or location
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Know your options: Identity resolution beyond the walled gardens
The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...
Know your options: Identity resolution beyond the walled gardens
The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...
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