Fahad HFeb 14, 20192 min readOptimizely lets marketers create ideas and access experiment data through new Slack integrationFrom Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Fahad HFeb 14, 20192 min readOptimizely lets marketers create ideas and access experiment data through new Slack integrationFrom Optimizely: An idea collaboration screen in Slack. Optimizely users can now share ideas and check the status of experiments through...
Fahad HFeb 14, 20192 min readBrightcove to buy Ooyala’s online video platform for $15 millionThis story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Fahad HFeb 14, 20192 min readBrightcove to buy Ooyala’s online video platform for $15 millionThis story was updated on February 15 to reflect Brightcove is purchasing only Ooyala’s online video platform. Brightcove, a video cloud...
Fahad HFeb 13, 20192 min readSkimlinks launches automated affiliate links for AMPLondon-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP,...
Fahad HFeb 13, 20192 min readSkimlinks launches automated affiliate links for AMPLondon-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP,...
Fahad HFeb 13, 20193 min readAdjust unveils a new standard to combat fraudulent ad clicksBerlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation...
Fahad HFeb 13, 20193 min readAdjust unveils a new standard to combat fraudulent ad clicksBerlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week. Called Click Validation...
Fahad HFeb 13, 20192 min readLinkedIn adds custom list sharing, Salesforce tie-in to Sales NavigatorLinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting...
Fahad HFeb 13, 20192 min readLinkedIn adds custom list sharing, Salesforce tie-in to Sales NavigatorLinkedIn Sales Navigator Custom Lists. LinkedIn announced on Wednesday a number of new updates to its Sales Navigator lead prospecting...
Fahad HFeb 13, 20192 min readAdobe Experience Manager adds features to help marketers manage assets, optimize videoobe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Fahad HFeb 13, 20192 min readAdobe Experience Manager adds features to help marketers manage assets, optimize videoobe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Fahad HFeb 12, 20192 min readMarketers can now employ Watson in any cloud or locationIBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...
Fahad HFeb 12, 20192 min readMarketers can now employ Watson in any cloud or locationIBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 12, 20193 min readLiveRamp gives advertisers a way to target users across all of their CTV interactionsLiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Fahad HFeb 12, 20193 min readLiveRamp gives advertisers a way to target users across all of their CTV interactionsLiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Fahad HFeb 11, 20196 min readKnow your options: Identity resolution beyond the walled gardensThe first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...
Fahad HFeb 11, 20196 min readKnow your options: Identity resolution beyond the walled gardensThe first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big...
